GHCL's Jujube Honey: a Review

GHCL’s i-Flo has excelled in providing consumer goods for years now. They got into consumer business in 1999 and ever since, they have become an household name in India. They started this business by selling edible salt and now they produce a whole range of spices, honey, and blended spices. Years of delivering quality goods have made the brand a trusted name among the clients.
The GHCL’s i-Flo honey comes in two varieties, one is the basic honey and the one is Jujube honey which is exclusively extracted fro Jujube flower. i-Flo honey is one of the most pure and good quality honey, that every homemaker trusts upon buying.

Why you should opt for i-Flo Honey?
Honey has always been considered among the essential part of the kitchen. Along with its hundreds of nutritional value, it is also rich in medicinal quotient.
This golden liquid by i-Flo reaches to you with 100% purity and without any additives.
It has a great shelf life and is very useful in boosting your immunity as well as in weight loss.

The best part about i-Flo honey is that it comes in two variants.

1) i-Flo Honey: This 2500 years old magic elixir is only beneficial when you consume it in pure form. With i-Flo honey, get yourself back in shape and use it as a substitute for artificial sweeteners and sugar.
It is available in different sizes right from 1kg, 500gm, 250gm, to 18gm packs

2) i-Flo Jujube Honey: Jujube Honey is much darker in color and comes from the extraction of Jujube flowers. The jujube fruit is typically found in Himalayas and Rajasthan.
Jujube Honey is undoubtedly a myriad of nutrients. It consists of Vitamin C, Calcium, Tannins, Iron, Vitamin B-6, Thiamine, Niacin, Pantothenic acid, and Riboflavin. It offers a range of benefits including strengthening of liver, detoxification of blood, improved immune system, better digestion, stress control, weight control, cholesterol regulation, strengthening of bones and more.

The i-Flo honey is incomparable as it is packed straight from the extractor, it is healthier as compared to other brands of honey available in the market. It is suitable for all age groups, and can be used instead of any artificial sweeteners.

Easily Availability
The i-Flo honey is available offline and online as well. The products are marketed/distributed to wholesalers, suppliers, distributors and retailers across the country, majorly in the Southern and Western regions. The availability of all GHCL’s products is never a thing of concern. Consumers can buy them anytime and anywhere.
For only online buyers, the honey is available on Amazon and Big Basket.


About the Author
Sonia Kakkar is a freelance writer and a blogger who associates with brands and help them in their
online brand promotions. Currently she is an associate at GHCL Limited – a well-diversified group that
has ascertained its footprints in Chemicals, Textiles and Consumer Product Segments. In her free time,
Sonia loves to watch movies, hangout with friends and read novels.

Honey Industry in India: An Overview

Estimates of the National Bee Board of India show that the Indian honey industry has grown by almost 200% in the last 12 years. Between 2012 to 2018, the CAGR of honey stood at 10.9%. Between 2017 to 2018, Indian produced almost 1.05 lakh metric tones of honey and the industry’s worth stood at around INR 15,579 million. Currently, there are about 35 lakh bee colonies across the country rising by almost 400% from the year 2005. By the end of 2024, the Indian honey industry is predicted to grow at a further CAGR of 10.2% and should reach a valuation of nearly INR 28.057 million. The demand for honey in India is right now at its peak and more industries are joining the fray to consume honey.

What is driving the Indian honey market?

India ranks seventh among all the global honey exporters, contributing almost 4.5% of the entire world’s demand. It earns almost INR 70 crore in foreign exchange through exports. Plus, the domestic demand for natural honey is on the rise as well, up by almost 200%, with multi-floral flavoured honey topping the list among the known variations in India. The country’s pharmaceutical industry is a major consumer owing to honey’s medicinal properties, closely followed by cosmetics and domestic households.

Rising awareness about honey being alternatives to artificial sweeteners is also boosting the market. Not only are Indians settling for honey in place of processed sugar, but the food industry is also shifting to honey to add flavor and bring variation in the market. Additionally, the Government’s policies to establish beekeeping development centers across 16 states are helping the trend with farmers having access to better modernisation and increased productivity. The fertilization of honey bees drive has increased production by almost 15 to 20 times, thereby, increasing revenue and improving investment.

Yet, certain challenges do exist

Although the Government plans to create over 3 lakh jobs in the Indian honey sector, there are certain challenges that currently plague the industry. Greater supply is reducing the per kilogram price of honey forcing farmers to take a hit on their profits. On top of that, transportation poses a major threat of intensifying the loss rate and India is still road-dependent which often sees delays due to state border-related issues and more.

Climate change is the next biggest threat. A recent survey has shown that natural predators of bees, mainly birds, are migrating from Himachal and Punjab to Maharashtra (the largest producer of honey) due to unpleasant winters in the north, thus, affecting the bee population in the south. Also, summers and winters are overflowing into spring and autumn and negatively impacting the peak honey-producing seasons. Lastly, some antibiotics that are being used on honeybees are also creating issues with their population and honey production and the market is currently unable to function at its full potential.

However, there are silver linings

The Government of India has rolled out various policies to keep the price volatility of honey in check. It is gradually shifting to honey-based food services in airlines and railways along with introducing honey in school mid-day meals. This will stabilise the economy surrounding the honey industry. Demand will meet supply and profits will come to both sides. Plus, a few suggestions are also being placed on the table about diversifying the honey industry by extracting bee pollen and venom as well along with honey.

Back in 2005, Indian merely had 8 lakh bee colonies. And the country produced only 35 metric tones of honey. The surmounting growth is proof that the industry has flourished and will rise more. With assistance form strategic regulations and investments, the country can indeed become a leading honey producer and also halt the ecological imbalance being created by the diminishing bee population.

About the Author

Sonia Kakkar is a freelance writer and a blogger who associates with brands and help them in their online brand promotions. Currently she is an associate at GHCL Limited – a well-diversified group that has ascertained its footprints in Chemicals, Textiles and Consumer Product Segments. In her free time, Sonia loves to watch movies, hangout with friends and read novels.  

Spices Market In India - An Overview

Spices are an integral part of Indian cuisine and they are a commodity that is exported too. The tropical climate of India is conducive to producing cardamom, pepper, turmeric, coriander, chilli, celery, fenugreek, ginger, cloves, nutmeg, cumin, tamarind, garlic, fennel and many other minor spices. Spices are an integral part of the food and wellness industry. A growing recognition of the curative and restorative powers of spices like turmeric has taken the world by storm, boosting use and hence the international demand for spices in general. The highly unorganized market is estimated to be worth over Rs 40,000 crore annually. The organized players have a 15% share of the pie.

 The branded players in the spice market

The major players in the market are I-FLO Spices, MDH, Everest, MTR, Catch, J K, Patanjali, Aashirvaad, Tata Sampann, Sunrise and others. The Indian government has taken cognizance of the importance of the sector and the meteoritic rise in exports that draws forex. The export oriented spice parks offer facilities to both exporters and producers to process the various spices.

The export market is slated to cross USD 18 billion by 2020. The growth story is to be spear headed by the branded spices and spice mixes. The export mix has a total of 52 spices. The year on year growth is slated to grow over 20%. The Indian diaspora abroad and the prominence of global cuisine have led to the adaptation of blended spices. The major markets for Indian spices are USA, Vietnam, UAE, Iran, UK, Thailand, Malaysia, China, Saudi Arabia and Germany.

Why the need to organize the spice market?

There has been an exponential growth in the number of working women in India. The penetration of television and social media has led to an explosion of information in even rural households. The modern woman is most likely aware of the adulteration rampant in the spice market and the demand for branded and blended spices has grown manifold. There is a definite shift from local and loose packaged spices to national brand spices.

Seed spices have also become a major point of interest. Regular vegetables and crops can be planted along with seed spices. The European and American population have a growing interest in seed spices grown naturally. India is the biggest producer of seed spices in the world. There are many efforts from both the government and private players to maximize yield in this sector.

The problem in the spice sector is lack of cohesion, effective market places and adequate storage infrastructure. As the market processes are fractured, the need of the hour is to build back links and collaborators who will process the spice market’s needs from farm to market.

There are many agro tech start-ups who are working with cutting edge technology to provide an end to end solution to this problem. The government has set up incubation units and departments that aid these start-ups to engage Artificial Intelligence and Machine Learning to improve market linkages and logistics.

New techniques of storing seeds and cultivation are also coming into use. The spice industry has seen a giant leap in the export and domestic market and is expected to retain and improve the market reach over the next couple of years.

About the Author

Sonia Kakkar is a freelance writer and a blogger who associates with brands and help them in their online brand promotions. Currently she is an associate at GHCL Limited – a well-diversified group that has ascertained its footprints in Chemicals, Textiles and Consumer Product Segments. In her free time, Sonia loves to watch movies, hangout with friends and read novels.  

Soda Ash Industry in India: An Overview

From the glass that is placed on the window to the detergent which is used at all homes, from the petrol that gets filled in cars’ tanks to the steel that is supporting the buildings around, every direct or indirect element that people come in contact with in their daily lives has soda ash working behind the scenes. This white and odourless alkaline powder has massive applications in the glass, petrochemical, construction and other industrial sectors. Soda ash has a considerable market in India. And the country’s current economic growth rate in the past decade has only propelled the element’s expanse. In terms of profit, soda ash manufacturers have rarely seen a downfall in recent times for the industries surrounding it are fueling the growth of this niche.